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AW15 Mulberry Campaign

I love this time of year, that time of limbo between seasons. Spring/Summer collections are done and Autumn/Winter are just arriving in store - i love seeing whats new and the creative campaigns that accompany the styles/collections. For the last few years i have waited with anticipation for the new Mulberry ad campaign shots to arrive online - already up to speed with the direction of the collection and the pieces i already covet, the campaign shots are the signal that all the new beautiful pieces are/will now be online.

For some reason this year i feel like i have been waiting forever, but finally on Monday they appeared on Mulberry.com - i clicked on the new season link and was met by an edgy Seventies-style campaign shot on the streets of London. Again featuring Georgia Jagger this seasons hots have a more grown up yet edgy vibe to them, being described as "Having long championed nostalgic British style, the edgier new shots fuse Mulberry’s playful aesthetic with a sharper, more stylistic energy."

The Shots......






While i do like the vibe and the simplicity of the shots, i was disappointed by the lack of variety - 2 shots are just a black&white versions. Shooting in London there are so many great locations that could have been used within this seventies theme that would have showcased more of the collection. I do however like that the bags have regained focus and that the Roxette (my new lust item) has been used.

The Video......

All images & video from Mulberry.com


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